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Retention marketing

Why You Should Shift Your Focus From Customer Acquisition. Retention marketing focuses on repeat purchases from past customers. The main goal of retention marketing is to make repeat customers purchase more frequently and with larger order value, maximizing the lifetime value of your customers.

Модератор

Alexey Danchenko
Alexey Danchenko

Докладчики

Павел Костин
Exponea
Павел Костин

Сбор аналитики NPS и CSI для улучшения омниканального Customer Journey на примере гипермаркета мебели Hoff

Dmitry Kudrenko
eSputnik.com
Dmitry Kudrenko Founder and CEO

Retention strategy in direct marketing

Дмитрий Демченко
Pokupon
Дмитрий Демченко Chief Marketing Officer

Retention в приложениях на примере Pokupon.ua